SoStereo Labs
Data stories about the music in ads, film and TV.
Ask an AI for music for a car ad and you'll get energetic, driving, confident rock. We scored around 1,500 car ads to see how close the real ones sit to that average, and found the few brands that own a sound anyway.
3 in 4 car spots are tagged energetic
When brands can do the expected and the optimized, what gets remembered? We searched 2026's Super Bowl spots for the most unexpected music, and the supervision choices people actually talked about.
32% of comments on Ro's spot are about the music
38 categories and 269 nominees at the 2025 Hollywood Music in Media Awards. We mapped all of them to find the three sounds that ruled the year, and how visual media is trailerizing emotion.
About 37% of nominees are cinematic hybrids
This year at the Cannes Lions International Festival of Creativity, the SoStereo team hit the pavement. We wanted to get out of…
In a recent episode of What About The Music?, host Beto Azout sat down with Jane Cronk, Executive Creative Director at BBH USA…
Google recently teamed up with Stephen Curry for the launch of the new special edition Fitbit Air, and we’re proud to have helped…
Every four years, the FIFA World Cup is introduced to the world through a single sound. But in 2026, that changes. For the first…
Music often gets treated as a finishing touch in advertising, but for many creatives it plays a much bigger role. In this episode…
Independent artists today face a constant balance between creativity and opportunity. For many, sync licensing has become one of…
Every story here runs on the same technology SoStereo uses to organize its music catalog. Point it at your brand and your competitors, and it shows the sound you own, the sound you share with everyone else, and where you could go next.
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